If you're reading this blog to quickly increase the views on your content then I'm sorry, close your browser, stand up, go for a long walk and take the rest of the day off. Unless you have a hefty budget to ensure every Youtube pre-roll shows your ad, there is no quick recipe for gaining more views to your content. Instead, the secret to more views comes down to two things: Content, Time, and Consistency.
Instead of Views, focus on Content.
If you take one thing away from reading this post it's this. Quality Content Beats Everything. I'm not talking about production value, whether it's captured on your mobile or an Amira good content is good content. It should be memorable, provide value to the viewer, and keep them engaged from start to finish.
Instead of Views, focus on Consistency.
Once you're confident the content you're producing is right then the next stage is consistency. Filmora recommends posting once a week is a great start to grow your subscriber base (1) and that carries across to posting video content on your website or other social channels.
If viewers find value in the content you post then they'll come back for more. By regularly posting, you'll stick at the forefront of their mind when they need your services in the future.
Instead of Views, focus on Time.
Your videos will not be going anywhere, so treat each one as another way of generating sales. Videos are a great source for SEO so if you can answer a viewer's question and it's still relevant 3 years later then that video is still working for you and viewers will keep coming back.
If you're considering video for your brand then put yourself in the shoes of your audience. They want great content that answers their questions and delivers it in an engaging way.
If your content is good, you are consistently posting and you give it some time video will be your greatest asset!
This blog post was inspired by @goodnessmarketing and @easyinstamcr and their discussions on blogging.
- Jack
Photo by Aleks Marinkovic on Unsplash