One thing I've been trying to focus on recently is improving my understanding of how clients feel about appearing on camera. After talking to a number of business owners, it appears what holds most people back is that appearing in front of the camera is "...absolutely terrifying".
So, if you're thinking about using video, or maybe you're about to take the leap and be the star in your own production, here are a few notes that will hopefully make you feel a whole lot better about being in center frame.
It's All In The Edit
As the interviewer, I'm spending almost all my time, whilst you're speaking, piecing together sections of your sentences ready for the editing stage. Only about a tenth of everything you've said will make it into the final film, so it's important to remember that even if you feel like you've said nothing - if we've wrapped the interview then we have what we need!
You're Not In Control
This may seem like a negative, but really, it absolves your of any responsibility! It's my job to coax out the very best content, and the right content that's needed for your film. So try to remember that I'll usually have a brief that outlines key points that need to be covered and it's my job to get those from you.
We don't shoot on film anymore.
Gone are the days where all video content was captured on film reels. Where every second was burning through money and would end up on the cutting room floor if it was no good. We now shoot onto a card, which means, if we needed to we could film continuously all day. So, if you're ever worried that it might take too long, then don't! I'm happy to stick around until we get what we need and technology has removed any pressure of a one-take wonder.
I Hate Seeing Myself on Camera
This is always a tricky one, no one likes looking at themselves on camera! We see ourselves way more critically than anyone else! But, what I can say is it's our job to make you look incredible! One of the best parts of my job is "painting with light" - shaping the way the light falls on your face to make you look amazing.
"That Wasn't So Bad!"
Finally, It's important to remember that being interviewed is really just a conversation with me, and I've been told I'm actually an ok guy! 99% of everyone I interview leaves smiling and saying it was actually not too bad at all! We'll sit down, have a laugh, talk about the weather, and before you know it the time has flown by!
Hopefully one of these points has but your racing mind at ease before your interview. At the end of the day, once you've decided to go for it, go for it! I'll be there to help every step of the way.
If you're looking for video production services in the North West feel free to get in contact with my shiny new email: projects@jackwarman.com
Photo by Tyler Casey on Unsplash